Authenticity and Bulls**t in the Age of #Causemarketing

Authenticity and Bulls**t in the Age of #Causemarketing

I would like to posit that there is an interesting confluence of opposing events happening:

1.     Our collective assessment of world is rapidly approaching dumpster fire status.

2.     Driven by a sense of rampant futility (see #1), people are seeking out areas and experiences where something good is actually happening.

It’s clear that marketers are starting to recognize this trend as they try to attach their brands to larger social missions. The flurry of feel-good commercials that ran in the most recent Super Bowl (a fairly accurate example of where we are at any given cultural moment) is a helpful case study.

The Secret Formula for Creating Successful Nonprofit Videos

The Secret Formula for Creating Successful Nonprofit Videos

It’s no secret that video is quickly becoming the most prominent form of communication on the internet. In fact, a recent report by Cisco predicts that by 2021, ONE MILLION minutes of video content will cross the network per second! 

Non-profits can, and should, capitalize on this trend when it comes to fundraising videos. Story-driven content is an incredibly effective way to compel your audience without bogging them down with too many facts or statistics. Here’s a general outline that will help maximize viewer impact by creating cogent, engaging content.

Story Over Stats

Story Over Stats

How to inspire your donor base with Emotionally Engaging Content

We’ve all seen sleek info graphics presenting incredible statistics about a hot topic. But sometimes numbers can’t tell the whole story, especially when it comes to nonprofits. These organizations are chalk-full of emotionally engaging content that is not easily communicated through info graphics, no matter how creative the color scheme is. This is particularly true when you are trying to create a fundraising video that reaches the audience on a deeper level, a video that endures beyond the event it premieres at. So how do you come up with a story that will connect to the donor base and inspire them to give, without inundating them with bar graphs?

How to Stand Out this Giving Season

How to Stand Out this Giving Season

Did you know that nearly one-third of annual giving occurs in that last three months of the year? Global campaigns like #GivingTuesday (which follows Black Friday and Cyber Monday), are great platforms for nonprofits to reach a wide donor audience. #GivingTuesday is a global day of giving fueled by social media. Nearly 2.4 million social engagements helped raise funds, boost awareness and increase volunteerism. The average donation to an online campaign was $107 last year, resulting in an estimated $177 MILLION dollars raised!

4 Tips to Create Impactful DIY Videos For Your Nonprofit

4 Tips to Create Impactful DIY Videos For Your Nonprofit

It’s no secret that video makes up a HUGE part of internet traffic. Nonprofits of all sizes are starting to see the power of any type of video in drumming up awareness and giving. These videos don’t have to be fancy or complicated, and they don’t have to take up your entire operating budget. In fact, much of the technology you need to create a great video is probably already in your pocket!

That’s right: let’s talk about your phone. We’ve had a few clients who decided that in order to create great videos, they needed to buy the most expensive equipment. The idea is that purchasing a big, fancy camera would lead to a big, fancy video, right? WRONG.