A Guide to Selecting the Right Video Production Company
Embarking on the journey to find the ideal video production company can be a complex task. Here's a structured approach to streamline your decision-making process:
Initial Considerations Before Research
Project Scope and Quantity: Determine the number and nature of videos you plan to create annually. Clarifying the scope of each deliverable is crucial.
Budget Planning: Allocate a specific budget for video production. Ideally, plan this for the entire year to manage finances efficiently.
Team Coordination: Identify who from your team will be the primary contact with the video production firm. This person should have a clear understanding of your project's goals and requirements.
Division of Tasks: Understand the responsibilities you expect the video production company to undertake versus those your team will handle.
Knowledge and Learning: Assess what you know about video production and identify areas where you need more information or education.
Key Performance Indicators (KPIs): Establish your KPIs for video content and define how you'll measure and understand success.
Distribution Strategy: Decide how each video will be distributed and whether to feature leadership on-camera or use voiceovers.
You may be thinking, “Where do I even start my research? There are so many options, it’s overwhelming!” We get it, it can be a daunting process. Here are some places to start researching the best video production companies:
Researching Video Production Companies
Online Research: Start with search engines, looking for “video production companies near me” or specific to your industry/type of video, like nonprofit or animated explainer videos.
Utilizing Directories: Use online directories like Clutch, 50Pros, and ProductionHUB to filter options by location, view portfolios, and compare companies.
Referrals: Tap into your network for recommendations. Personal endorsements can provide valuable insights.
Social Media Exploration: Explore companies' social media profiles and YouTube channels for a glimpse of their work and the team behind it.
Criteria for Selection
Experience and Expertise: Evaluate their track record, diversity of projects, and the team's educational background and skills. Check if their style matches your vision.
Range of Services: Confirm if they offer comprehensive services, including concept development, scripting, and post-production capabilities.
Pricing Structure: Understand their pricing model. Remember, the cheapest option might not always be the best. Request customized quotes after detailed discussions.
Customer Service: Assess their responsiveness, communication style, and professionalism. Initial interactions can be telling of future working dynamics.
Interviewing Potential Companies
Understanding Their Process: Ask about their approach to new projects, workflow, and team composition.
Experience Inquiry: Discuss their experience in the industry and request samples of similar projects they’ve completed.
Detailed Cost Breakdown: Inquire about their pricing structure, upfront costs, and any additional fees.
Project Timeline: Confirm their ability to meet your deadlines and ensure there's enough time allocated for a thorough creative process.
Building a Successful Working Relationship
Alignment of Values: Ensure the company's values resonate with your organization's ethos.
Trust and Transparency: Look for a partner who you can trust creatively and who maintains clear, open communication.
Ready to start your video production journey? Get in touch with us to start a conversation and receive a tailored quote for your project.