How AI Has Oversaturated the Video Market
These days, you can't watch a video without seeing some form of artificial intelligence (AI) at work. AI is everywhere in the video world; whether it's a computer-generated character in a movie or TV show or ads that seem to know exactly what you're interested in, AI is everywhere in the video world.
But what does this mean for the future of video? Is AI oversaturating the market and making it harder for original content to stand out? In this blog post, we'll look at how AI impacts the video landscape and what it could mean for creators and consumers down the line.
What is Artificial Intelligence?
Artificial intelligence, or AI, is not just chatbots. AI technology focuses on developing machines and programs to think and act like humans. It is made up of many technologies, such as machine learning and deep learning algorithms, working together to sort through large amounts of data in real time. AI has revolutionized many industries in the real world, from healthcare management to big banking and social media optimization. AI initiatives have become increasingly common across sectors, with businesses investing heavily in exploring and utilizing artificial intelligence frameworks. All this creates high-impact opportunities that capture big data insights, enabling marketers to create powerful digital marketing campaigns that rival any employee’s capacity.
Artificial Intelligence Flooding the Video Market
With the saturation of artificial intelligence in the video market, there has been a dramatic impact on the way we both consume and create videos. AI systems and computer sciences like facial recognition and high-quality automated editing tools have allowed us to produce sophisticated videos quickly and cost-effectively with basic inputs, but there is a downside. With videos being created faster than we can consume them, the market has become oversaturated with similar types of content. This not only leads to a decrease in the overall quality of each video and a shorter lifecycle of video content but also makes it more challenging to stand out among the competition and harder for creators to reach their target audience. Many creators aren’t yet aware of this issue and may be unable to find solutions that work for their projects. As a result, AI-driven video content continues to be overused by those who do not understand its potential pitfalls.
Examples of Artificial Intelligence Used in Video Content
Artificial Intelligence is quickly taking over the vast video content marketplace, with numerous applications of AI already in use or development. For example, AI-assisted animation can generate hyperrealistic visuals, while AI-supported editing techniques can automate the compilation and manipulation of videos. Furthermore, AI-driven voice recognition and voice synthesis technology are also increasingly commonplace on platforms like YouTube, Instagram, and TikTok, and the video content between the three is becoming much more similar.
As a result of all these advances and applications, new possibilities for storytelling have arisen as content producers experiment with bold AI strategies. Still, consumers may be confused as to what’s “real” or generated by AI. From automated video summaries to 3D figure manipulation to audio sentiment analysis - there's no shortage of potential applications of AI in digital video production, but we expect a rise in regulatory guidelines and policies to combat concerns for commercial use.
The Benefits and Pitfalls of AI in Video Content Creation
Artificial Intelligence (AI) has been infiltrating the video content creation market for some time now, bringing pros and cons. As a benefit, AI helps streamline the production process through automation and predefined workflows. This degree of automation can help eliminate redundant tasks, adding substantial budget savings over time. On the other hand, AI-generated video content often lacks the touch of a human professional. It can be seen as increasingly generic or “stale” compared to content created without AI usage.
As video becomes an increasingly popular format for content consumption, these new technologies have come along to make producing videos more accessible than ever before. However, this oversaturation of AI in the video market has led to a decline in quality, creativity, and originality. Videos that use AI are often not as interesting or captivating as those created without it. There is still a clear desire in the market for human-centered storytelling to showcase who you are and what you stand for on a deeper level.
If you’re looking to work alongside a video production company with a long history of human-centered storytelling, we’d love to partner with you. With so much saturation of artificial intelligence in the video market today, 6162 Productions can bring the human dimension you are looking for while still being affordable. Maximize your engagement and achieve your marketing goals with a humanized approach; get a quote for your ongoing video strategy, and learn more about our affordable monthly packages at 6162 Productions.