sketchup
iPad launch AND
scan-to-design
Concept | Scripting | Casting | Location Scouting | Production | Editing | Photography
To launch SketchUp’s iPad app and its on-the-go design capabilities, our creative approach was to make a designer the “hero” of the video and illustrate a common architectural design project pain point: you hit a creative block while sitting at your desk and need to step out of the office and reset.
Then, to introduce SketchUp's new groundbreaking Scan-to-Design workflow for its iPad app, we produced this video that shows a couple working with an interior designer to create a dream playroom for their kids. Our team also captured still photos to promote the new features in SketchUp’s marketing campaign.
